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In watching HMA’s own Abbie S. Fink on Fox 10 this morning discussing Paula Deen’s recent debacle, we couldn't help but think about our team’s media and digital communications training program…and our grandmas.

During our award-winning (!) half and full-day training sessions, our goal is to simplify working with the media as well as branding oneself in the online space.

We focus on making it easy for anyone to understand what to do…and not do…both on the record and off (FYI – you are NEVER off the record, just ask Serena Williams).

One of our most successful methods is something we call “The Grandma Test.”

We train our clients, simply, to not say, post or do anything that they wouldn't want their grandma to see or hear. It is a basic concept – and effective.

But, given both #DOMA and Deen this week,we want to add an extra advice slide: Do not say (or post) anything that your grandma might have said (or thought).

Sad but true.

What do you think?

 

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

3 Comments

  1. Andrea says:

    So true! Basic concepts but people just don’t seem to think longer than it takes to hit “send” or “Tweet” these days. And our words will live on so much longer now than our Grandmas might have imagined. On Twitter, I try to be as positive as possible because I would rather continue to read about how people do good in spite of everything else. Ann Curry’s #26Acts is an example that comes to mind. Thanks for those reminders. 🙂

  2. Stephanie Lough says:

    You mean “I is what I is” isn’t a good apology?

  3. Sandra says:

    Great interview Abbie. Yes she will bounce back from this but it doesn’t change the fact that she is a racist. People don’t use the “N” word unless they believe it is the word to use to describe a group of people. She keeps saying “I is what I is” which makes her look like she is incompetent. In my opinion, her apology seems fake and anything less than going bankrupt is unacceptable to me.

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