Yesterday we asked you what your New Year’s resolutions will be for 2012.
Not the first time you’ve been asked, eh? Won’t be the last, either, even though the responses hardly ever vary.
The thing with New Year’s resolutions (or as I like to call them, the January to-do list) is just that: boring, tedious and unoriginal. Little things you know you should already be doing, like eating healthier or reading more. Rarely are resolutions actually challenging, and even more rarely are they carried on throughout the year.
But today, I take a little divergent path from the norm, even from those with a PR twist. My feedburner inbox has been flooded with “resolutions for PR pros” since black Friday, and most of those hundred some blog posts can be summed up into five obvious resolutions for the PR professional:
1- Network with professional connections IRL more
2- Engage more on social media platforms
3- Secure more media placements
4- Find a balance between personal and professional life
5- Pitch via “snail-mail” (this was only on one list….but really?)
Well, okay. These are great things you should be improving on, but they are also day-to-day job functions. One shouldn’t need a new year to start networking, engaging and pitching.
A New Year’s resolution is greater than any to-do list or self-improvement guide. It’s your shot to cry out “By golly, this will be the year!”, pop some bottles and fist-pump your way into 2012 (but then stop. Fist-pumping is sooo 2011.)
So, I present to you, part two of HMA’s New Year’s blogs, the most ridiculously awesome New Year’s Resolutions for the PR professional. The bar has been set high for 2012.
So, now that the creative juices are flowing, what do you really want to accomplish this year?