Yesterday we asked you what your New Year’s resolutions will be for 2012.
Not the first time you’ve been asked, eh? Won’t be the last, either, even though the responses hardly ever vary.
The thing with New Year’s resolutions (or as I like to call them, the January to-do list) is just that: boring, tedious and unoriginal. Little things you know you should already be doing, like eating healthier or reading more. Rarely are resolutions actually challenging, and even more rarely are they carried on throughout the year.
But today, I take a little divergent path from the norm, even from those with a PR twist. My feedburner inbox has been flooded with “resolutions for PR pros” since black Friday, and most of those hundred some blog posts can be summed up into five obvious resolutions for the PR professional:
1- Network with professional connections IRL more
2- Engage more on social media platforms
3- Secure more media placements
4- Find a balance between personal and professional life
5- Pitch via “snail-mail” (this was only on one list….but really?)
Well, okay. These are great things you should be improving on, but they are also day-to-day job functions. One shouldn’t need a new year to start networking, engaging and pitching.
A New Year’s resolution is greater than any to-do list or self-improvement guide. It’s your shot to cry out “By golly, this will be the year!”, pop some bottles and fist-pump your way into 2012 (but then stop. Fist-pumping is sooo 2011.)
So, I present to you, part two of HMA’s New Year’s blogs, the most ridiculously awesome New Year’s Resolutions for the PR professional. The bar has been set high for 2012.
- I resolve to get my client’s CEO on Barbara Walters Most Fascinating People for being super-amazing (not all interesting people are good people, you know). If there is anything the 2011 most fascinating person Steve Jobs has taught me, is anything is possible.
- I resolve to be praised by Mashable, AdWeek or similar outlet for an awesome PR campaign. While there are hundreds of awards a public relations campaign can receive, many of the biggest honors go to the biggest budgets. Being recognized by a major, broad communications industry blog can be more beneficial to a company than being presented an award at a black-tie affair. Although that would be pretty cool, too.
- I resolve to be as influential as my Klout score tells me, and as influential as I like to think I am. I’m no mathematician, but I have about 1,200 Twitter followers, an average of 83.3 RTs a month, add Facebook and Klout tells me I influence….carry the two, divided by…well, it tells me I influence A LOT of people, a lot more than what I believe to be realistic. And yet my mom still claims she “never gets” my blog posts. Puh.
- I resolve to obtain a verified twitter. Nothing tells your followers “I’m a big deal. You want to listen to me.” more than that little blue checkmark. I know, I know. It may look like I am already verified but that’s my own special checkmark. Magic.
- I resolve to get my client on The Oprah Winfrey Show . Even though the show ended this year, it has been every PR professional’s dream to get their client interviewed by the Big O herself for the past 20 plus years. I’m not ready to let go.
So, now that the creative juices are flowing, what do you really want to accomplish this year?