She noted that visual communications, whether it is a photo, a graphic or a video, has become the top way to get clients’ messaging across the various social media platforms. Even Facebook prioritizes posts that have images included.
Glickfield said that presents both good and bad news.
The good news is that it allows communicators to be more creative. The bad news is that we must have a constant pipeline of content to meet the needs of the “content treadmill” that we have created.
Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some.
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