I came across a PR Daily article, titled 5 Outdated PR Tactics and Their Modern Equivalents. As I’m scanning the list I found myself agreeing with some of the listed tactics – press kits being one of them. In college, we had to do press kits as projects. But, since entering the workforce, I have yet to send out a physical press kit. Sure, when I send out a news release I may include a link to a biography or backgrounder, but everything now is digital. However, this does make me wonder if maybe mailing out a physical press kit would actually stand out in comparison to my emails, but that’s a thought for another day.
There was something on the list that I completely disagree with and that’s how television is supposedly outdated. The article does note that getting on the evening news is still “dream coverage” for a PR pro, but it goes on to argue that online videos are television’s modern equivalent. That’s where I disagree.
We’ve had this discussion briefly in the office before about our preference about reading an article vs. watching a video. If the webpage brings me to both a video and an article, I’m going to skip the video and go straight to reading the article, but I know others disagree.
So, it makes me wonder – which medium is the favorite – watching a video to get your news/tidbit of information or reading an article?