Twitter Dots Absolutely Annoying, Absolutely Essential

#MediaMonday – Mark McClune
March 6, 2017
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Okay, for months I have noticed with absolute disgust the number of Tweets – be them from big businesses, celebrities or even our HMA_PR feed – that (I assumed) “accidentally” started with a dot or period, like so:

.@hanner_66 provides insight on how to be productive today: www.hmapr.com/being-productive

See that blasted dot? It makes me crazy.  

But, as it turns out – it is there for a reason.

Twitter is smarter than it seems, but not quite smart enough. When you start a tweet with someone tagged (like in the above, @hanner66), it appears to Twitter that you might be having a conversation with said person, not simply attributing something to him/her or tagging him/her in the post. As such, it places less importance on the tweet, meaning the algorithm might hide it from some followers’ feeds. With the dot, it doesn’t, or is at least less prone to.

The Muse recently wrote a great story detailing the mystery dot better than I, and provides some additional examples. Head on over there by clicking here and take a look.

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

1 Comment

  1. Blake Lewis says:

    Aha! Guess it was among a number of things for which I wonder. Makes perfect sense.

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