Okay, for months I have noticed with absolute disgust the number of Tweets – be them from big businesses, celebrities or even our HMA_PR feed – that (I assumed) “accidentally” started with a dot or period, like so:
Twitter is smarter than it seems, but not quite smart enough. When you start a tweet with someone tagged (like in the above, @hanner66), it appears to Twitter that you might be having a conversation with said person, not simply attributing something to him/her or tagging him/her in the post. As such, it places less importance on the tweet, meaning the algorithm might hide it from some followers’ feeds. With the dot, it doesn’t, or is at least less prone to.
The Muse recently wrote a great story detailing the mystery dot better than I, and provides some additional examples. Head on over there by clicking here and take a look.
Senior Account Executive
Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some.
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