Varsity LetterWe’ve written about this before.  We believe being involved in the community is important for both businesses and individuals.

We’re not alone.

Now at Campo Verde and Highland high schools in Gilbert, Ariz., students can letter in football, soccer, band, or – among other things – volunteerism.

What a great concept to recognize more than just athletes who spend countless hours after school pursuing their passion.

To earn a varsity letter for volunteering, students are required to log at least 200 hours of community service in a year and post a minimum 2.5 grade point average.

About 75 students received varsity letters for volunteerism during the 2013-14 school year.

It reminds me of something I learned a couple years ago about McClintock High School.  Jim Lyons, who was principal during McClintock’s second year of operation, started the Academic Letter, similar to the letters awarded to athletes.

And then there’s the graduate level of giving back, as demonstrated by our global public relations network, Public Relations Global Network (PRGN).

"The Corporate Social Responsibility effort of PRGN works on multiple levels: It distinguishes our network from others like it, it leaves our fingerprint behind in markets that we visit, and it binds us more tightly together as members,” said Anne A. Buchanan, APR, president of Buchanan Public Relations in Philadelphia and chair of PRGN’s CSR task force. “It's impossible not to feel terrific about our organization after we've spent a day together in the beating sun of South Africa, helping to build a house for a single mom and her two children or reading to kids during an after-school program."

We can never have enough people who care about their community.  Learning about it and then actually applying those principles while still in high school will have tremendous benefits for all of us as those students matriculate into the real world.

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

Leave a Reply

Your email address will not be published. Required fields are marked *