PRSA/PRSSA Shadow Day
October 26, 2009
They Like Me! They Really Like Me!
October 28, 2009
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This is itMichael Jackson’s fans are nothing if not loyal – and fighting mad. So loyal (and mad), in fact, they are banding together in a media relations and viral campaign aimed at getting movie-goers NOT to see the film made from Jackson’s final rehearsal footage.

Their anti(promotional) video has gone viral, and it seems folks are starting to catch on. Top celebrity blogger PerezHilton and several others are already talking about it, leading “traditional media outlets” to begin reporting on it as well.

So, will this cleverly-named anti-PR campaign succeed? Is the messaging strong, factual? Do you feel a call to action? Will you see the film?

HMA Public Relations
HMA Public Relations
We’ve been creating in-depth, personally crafted campaigns to reach benchmarked milestones and goals since 1980. While the tools of our trade have evolved over the years, our strategies remain unwavering.

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