In honor of this fine day, we all shared some of our favorite inanimate objects’ names, which I’ll get to in a minute. Naming non-living things isn’t a new concept. The General Lee, pet rocks, and ruining the lives of people who share their name with deadly hurricanes have been around long before computers became a part of our everyday lives. (Most) of the things we personify are material items we grow attached to – cars probably being the most common.
In PR, we work on giving our clients personalities every day. While businesses do have real people that can be identified as the “we” or “our” when talking in the first person, giving a company a voice helps us connect with consumers. It’s not always an easy job; personalities are complex. We’ve seen when things have gone terribly wrong but also when they are fantastically right. You can argue that the former is fault of flubbing up accounts, but even the retraction mentions the “brand’s opinion.” One can’t have an opinion without a personality.
That being said, here are some of our pet names for our favorite material possessions: