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How Can YouTube Benefit Your Brand?

How Can YouTube Benefit Your Brand?

 |  Mar 22, 2023

Videos can capture our attention better than just text and images and create entire storylines. Find out the keys to YouTube for your brand and discover new content ideas in this blog post from Rayna Burgett.

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YouTube as a PR Tool

YouTube as a PR Tool

 |  Aug 19, 2022

Are you using YouTube as a PR tool for your business? Learn more on the benefits of the platform and the best practices for posting in this post from Justin Liggin.

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The Rise of Social Media Subscriptions

The Rise of Social Media Subscriptions

 |  Aug 12, 2022

Some of the biggest social media platforms in the world have introduced paid subscription options for users. Find out what's included in this post from Justin Liggin.

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Reaching Gen Z in 2021

Reaching Gen Z in 2021

 |  Jan 8, 2021

With 2021 now in full swing, you may want to revamp your marketing strategies to fit the trends or start fresh all together. Whether you are updating or developing a new marketing plan, do not forget to include Generation Z. Gen Z is the newest generation, born in the late 1990s through the early 2010s […]

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What motivates people to use social media?

What motivates people to use social media?

 |  Aug 20, 2019

Picture this: A room full of people and most of them are looking down at their phones.  It is a classic picture for 2019, so it is no surprise that 45% of the world’s population uses social media, according to Famemass. On average, people are using social media almost an hour more now than they […]

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Crisis communication in the time of YouTube

Crisis communication in the time of YouTube

 |  May 22, 2019

As the resident Gen Z / millennial hybrid on the HMA team, I feel that it is my duty to report on a topic that is wildly popular among young people: vlogging. Vlogging, or video blogging, can be found all over YouTube, with its earliest forms dating back only as far as 2000. Vlogging is […]

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