Authentic has been crowned as the official word of 2023 by Merriam-Webster. Read more on the value of authenticity in today's world and how it serves as a difference maker and trust builder with the public in this post from Justin Liggin.
Rachel believes that "influencer" should be the word of the year, and for good reason! She also feels there is another 2017 term to know: Micro-influencer. [Click below fore more]