Our Blog

Is Rebranding Worth it?

Is Rebranding Worth it?

 |  Aug 17, 2023

Rebranding campaigns rely on a number of communications disciplines to execute effectively. Read more on refreshing your organization's image in this blog post from Scott Hanson.

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What is Threads?

What is Threads?

 |  July 6, 2023

Justin Liggin is exploring the new Threads platform from Meta in his latest blog post. Read to discover how Threads works, why this platform is Meta's response to Twitter and more.

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What Does Verification Mean on Social Media?

What Does Verification Mean on Social Media?

 |  June 1, 2023

While blue checkmarks on social media were previously only given to public figures and big companies, times have changed. Justin Liggin outlines what verification is like on the most significant social media platforms in this blog post.

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Are News Organizations Departing Twitter?

Are News Organizations Departing Twitter?

 |  Apr 19, 2023

Twitter is a few tweets less after NPR and PBS have decided to stop posting on their accounts. Find out why these organizations have left the platform in the latest blog post from Justin Liggin

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Is Twitter Still A Journalists’ Platform?

Is Twitter Still A Journalists’ Platform?

 |  Mar 28, 2023

Despite Twitter's politicization, the platform continues to be popular for journalists. Read more on the importance of Twitter in media and discover recent findings from Muck Rack's 2023 State of Journalism report in this blog post from Scott Hanson.

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The Social TV Experience

The Social TV Experience

 |  Jan 18, 2023

Are you familiar with social TV? Rayna Burgett shares more on how social media and traditional TV have blended together and discusses how this approach has created more flexibility in PR campaigns.

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When Actions Have Costly Consequences

When Actions Have Costly Consequences

 |  Dec 1, 2022

Elon Musk's purchase of Twitter has made employees quit by the dozens and influenced 50 out of the top 100 advertisers to pull their ads on the platform. Abbie Fink talks more on Musk's acquisition and discusses what is to come for the platform in this blog post. Read more!

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The Rise of Social Media Subscriptions

The Rise of Social Media Subscriptions

 |  Aug 12, 2022

Some of the biggest social media platforms in the world have introduced paid subscription options for users. Find out what's included in this post from Justin Liggin.

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What is World Social Media Day?

What is World Social Media Day?

 |  June 30, 2022

June 30th marks World Social Media Day, a day to recognize social media’s impact on communication and to bring the world together to celebrate it. In today's post, Scott Hanson is sharing a brief recap of social media over the years. Learn more!

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Twitter Requirements Fading?

Twitter Requirements Fading?

 |  Apr 15, 2022

With social media now in the forefront as an alternative to regular media outlets, The New York Times is encouraging its reporters to spend less time on Twitter in an attempt to prevent online harassment. Read more on this from Scott Hanson.

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Where Are You Using Hashtags?

Where Are You Using Hashtags?

 |  Feb 22, 2022

Hashtags can help spread your message and boost your brand awareness. But which platforms will provide the most success for your content? Read more from Justin Liggin.

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Grow Your Brand on Twitter

Grow Your Brand on Twitter

 |  Feb 16, 2022

Twitter has become an important part of communications strategy for businesses. Find out how to grow your brand on the platform in this week's episode of #CSOM with Abbie Fink and Dr. Adrian McIntyre.

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