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How Events Can Create Opportunities for Clients
By taking advantage of big events in your area, you can score wins for your clients and connect with audiences in a special way. Read more on capitalizing on events from concerts to football games in the latest post from Justin Liggin.
READ MOREA Good Sign – Sort Of
Arizona had a prominent role in showcasing ASL performers in the recent Super Bowl, however the sport and networks dropped the ball by not including signers in the broadcast coverage. Read more on this and HMA's advocacy for the deaf and hard of hearing in this blog post from Scott Hanson.
READ MOREEverything Is Just “Super” Here in Arizona
With Super Bowl LVII coming to Glendale's State Farm Stadium on Sunday, Abbie Fink is sharing how the NFL works to protect its brand and discussing a recent lawsuit surrounding event signage. Read more!
READ MORELessons to Learn From the Big Game
With the Super Bowl almost upon us, the game will provide brands with the opportunity to rule social media. Learn more in today's post from Abbie Fink.
READ MOREThe Underdog of the Super Bowl
The Super Bowl is so much more than just football. For some, the commercials are the reason to tune in each year. And these spots are among the most expensive advertisements. Due to the pandemic, many brands opted not to spend advertising dollars on this year’s Super Bowl. Some, like Miller Lite, used social media […]
READ MOREA Sponsorship of Super Bowl Proportions
Sponsorships and using celebrity endorsers can often be an iffy proposition. But when it’s right – it can really be right. Using a “fake” person can take the chance of any embarrassing missteps out of the conversation. The fictitious name “Jake from State Farm” has been engrained in our brains since 2011 when “Jake” first […]
READ MOREMonday Morning “Quarterbacking” the Super Bowl
We're pretty sure we weren’t the only office that spent some time on Monday morning discussing the Super Bowl. What were your opinions?
READ MORE#FunFactFriday – Super Bowl
Happy #FunFactFriday! Check out these fun facts about the Super Bowl to celebrate everyone’s favorite excuse to spend a day eating finger foods.
READ MOREThe Art of Surprise…Live
Perfectly executing a surprise on live TV is an art form. Check out an example of a job well done from the NFL Division playoff games this past weekend, and the legendary Jimmy Johnson.
READ MOREWhat, No Clydesdales?
You heard it right; there will be no Clydesdales in this year's Budweiser Super Bowl ad. Instead, the company is taking a philanthropic turn. [Click below for more]
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