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What is Brand Positioning Strategy in PR?
Maintaining and building relationships with consumers starts with brand positioning. Discover the brand positioning strategy in PR and its approaches in this blog post from Mikayla Koppy. Take a look!
READ MOREWhat Is at the CORE of Your Communications Strategy?
Find out the keys to crafting your key messages as Abbie Fink outlines the meaning of CORE and why it matters in the development of an effective communications strategy.
READ MOREHow Can My Business Benefit from Content Marketing?
Content marketing has become a vital marketing aspect for businesses in the evolving digital age. Discover how high-quality and consistent content can amplify your unique voice to the world and help meet a wide range of business goals in this post from Justin Liggin.
READ MOREHow to Develop an EFFECTIVE Long-Term Marketing Communications Plan
Whether you're integrating communication strategies into your 2024 business goals or you've been crafting a plan over time, it's crucial to recognize the role that a marketing plan has in your business success. Abbie Fink outlines the key reasons to establish a plan in this post. Learn more!
READ MOREDo Marketing Strategies Look Different for Small Businesses?
Your small businesses can benefit from marketing plans and strategies. Discover how earned media, email marketing and more can help generate small business growth and meet goals in this blog post from Rayna Burgett.
READ MOREWhy it is Important to Include Strategic Marketing in Your Business Plan
Authentic business growth calls for a customized marketing plan that includes strategies tailored to your specific goals. Learn more about an agency's role in developing and implementing your strategic plan and discover the questions to consider before working with an agency in this blog post from Abbie Fink. Check it out!
READ MOREHow To Be Cool
Companies who embrace the regular and ongoing communications process are definitely “the cool kids.” Discover how summer can be a time for strategizing with Scott Hanson in this post.
READ MOREWhat is Bridging in an Interview?
During our media trainings, we teach how to bridge the conversation during interviews. In today's blog post, Alison shares a peek into our award-winning program with what bridging is and how it works. Click the link to read more!
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