May 1, 2015

You Lose When Unwritten Rules Rule

Earlier this month, PR powerhouse Gini Dietrich (and Abbie’s good buddy – no big deal! I know – I am such a name dropper!) posted a […]
April 1, 2014

Don’t be fooled…#SpinSucks

Ask any PR professional what’s the one word they hate the most when describing what we do in our profession and it is a safe bet […]
April 11, 2012

Brand Evangelist – or Apologist?

As a proponent of social media as an effective tool in marketing communications, I often yammer on and on to whoever will listen about how, if […]
July 27, 2011

“What is…” Wednesday – What is a Chief Content Officer? Lisa Gerber’s Take

As you know, our “What Is…” Wednesday column features an expert resource sharing his/her view on a particular subject matter.  This week I asked my friend […]
June 15, 2011

“What is…” Wednesday – What are the Pros and Cons of Co-Authoring a Blog?

My friend Gini Dietrich over at Spin Sucks asked a few us to help her answer her Facebook question of the week on the pros and […]
April 13, 2011

“What is…” Wednesday – What is Leadership? Gini Dietrich’s Take

Guest blogger alert! We are HONORED to have the one and only Gini Dietrich sharing with us her take on leadership on this “What is…” Wednesday. […]