October 20, 2017
Major Comeback

Is a Major Comeback on the Horizon for Facebook?

It seems as though Facebook is poised for a major comeback by planning to launch a new feature that will put the focus back on your friends' updates.
October 18, 2017
New York Times

The Times are Changin’

The New York Times has just announced its updated and expanded set of social media guidelines--question is, will they come back to bite them? [Click below for more]
October 12, 2017
The Real Housewives

From The Real Housewives to Reality

Bethenny Frankel, start of The Real Housewives of New York City, has coordinated hurricane relief efforts primarily through, get this... Twitter. [Click below for more]
September 19, 2017
football

More Direct Connections Expected During NFL Season

At the end of the regular football season last year, I wrote a post about the changes the NFL was making to its social media policy.  […]
July 5, 2017
emergencies and social media

When Facebook Wins

Emergencies and social media...the two go hand-in-hand nowadays when it comes to sharing information, especially when there's spotty cell service. [Click below for more]
June 28, 2017
measurement demystifed

Measurement Demystified Recap

Sara "attended" a virtual summit recently called "Measurement Demystified." Three presenters talked about how to get the most out of social analytics. [Click below for more]
April 6, 2017

I Think Facebook Stories Will Fail

Facebook recently released a Stories feature, and Sara is not a fan. [Click below for more]
January 20, 2017

Presidential Social Media

This is not a political post, but rather a post about social media and politics. There is no denying the powerful role social media plays (and has played) in our political system. [Click below for more]
October 6, 2016

Put the Phone Down – Physical Products Made For Apps

We spend too much time on our phones. Google it—there are tons of articles about it. But more recently, I think we’re going to start seeing a shift in using our phones less, and I think it most notably came with the launch of Pokémon Go. [Click below for more]