November 21, 2017
Express Lane Rules Sign

Grey vs. Black and White

From the AP Stylebook to state and federal laws, there are rules out there for just about anything. This includes the express lane at the grocery store. [Click below for more]
November 15, 2017
Audience

Knowing Your Audience

What makes Kyoto such an attractive place to host international meetings? Scott attributes it to the fact that the city knows it audience. [Click below for more]
November 6, 2017
Steve Goddard

#MediaMonday – Steve Goddard

"Okie from Muskogee" turned member of the Arizona Broadcasters Association Hall of Fame, Steve Goddard has definitely made his mark on Phoenix radio.
October 2, 2017
Dave Strader - HMA Public Relations

#MediaMonday – Dave Strader

Today's #MediaMonday is dedicated to former Arizona Coyotes broadcaster Dave Strader, who passed away yesterday at the age of 62. [Click below for more]
September 26, 2017
Automatic Expert

Want To Become An Automatic Expert?

With two books under his belt, Scott has become an Arizona sports history expert. His newest book, What's Your Number?, tells the stories behind the retired high school sports numbers in Arizona. [Click below for more]
September 21, 2017
Image and Likability

Image and Likability Mean More Now Than Ever

John Tran, design principal for SmithGroupJJR, shared his insight into what is happening in retail at the last AAED event. But how does this relate to PR? [Click below for more]
September 13, 2017
Live Coverage

Live Coverage Never Ends

Live television coverage has always enthralled us and it is everywhere! One of the live shows that Scott usually tunes into is called Live PD on A&E. [Click below for more]
September 5, 2017
branding

Branding in Arizona

The term "branding" is used interchangeably in Scott's blog post today in order to discuss the recent case that the Arizona Supreme Court presided over. [Click below for more]
August 25, 2017
Best Moments

Best Moments Of The Week

During high school football season, Scott has his best moment of the week down to a science. Happy 25 years as a high school football official, Scott! [Click below for more]
August 2, 2017
Creativity in Business

#BookClub – Creativity in Business

Scott, who self admittedly is not much of a book reader, has recently taken up a book titled, Creativity in Business, by Igor Byttebier and Ramon Vullings. [Click below for more]