July 27, 2017
What's in a Name

What’s in a Name?

Time, Inc. recently announced that it is considering a name change as part of its re-branding effort.  Senior executives say the move would be a marketing strategy “intended to reposition the publisher as a modern media company with growing digital and video ventures.”
July 28, 2015

Randy Johnson rebrands himself

Hall of Famer Randy Johnson has undergone quite a makeover. As a player, he wasn’t really liked by his teammates, except when he was pitching.  And […]
June 2, 2015

Rebranding

I’ve been wanting to write a post on rebranding and just hadn’t been inspired to get the ball going on the post. It took the latest […]