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What Are the Benefits of Rebranding?

What Are the Benefits of Rebranding?

 |  Sep 21, 2023

Whether your audience has shifted, mission has changed or your brand image does not adequately reflect your organization, it may be time to consider a rebrand. Learn more on the benefits of rebranding with Rayna Burgett in this blog post.

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Are You Choosing Quality or Quantity?

Are You Choosing Quality or Quantity?

 |  June 2, 2023

With the series finales of three notable shows all taking place in the past week, it got Alison Bailin thinking about how television and streaming services have re-branded to focus on quality over quantity. Read more in this blog post from Alison!

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Is It Possible to Rebrand Yourself?

Is It Possible to Rebrand Yourself?

 |  May 18, 2023

With Martha Stewart covering this year's Sports Illustrated’s swimsuit issue nearly 20 years after her prison sentence, Abbie Fink is discussing rebranding efforts and how the influencer has found exciting ways to re-engage with the public. Read more!

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What is a Successful Rebrand?

What is a Successful Rebrand?

 |  Mar 30, 2023

With Pepsi's recent visual overhaul of the brand, Justin Liggin is recapping some of the most successful rebrands of all-time from motorcycle manufacturers to toy brands. Learn more in this blog post!

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Does Your Brand Need a Refresh?

Does Your Brand Need a Refresh?

 |  Jan 19, 2023

Are you due for a refresh? In this blog post, Alison Bailin shares more on a recent rebranding project from Maricopa County and covers what elements you should consider when revamping your brand. Check it out!

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When should a company rebrand?

When should a company rebrand?

 |  July 31, 2019

Over the past few years, we have seen brands like Dunkin’ Donuts become Dunkin’, Jamba Juice become Jamba and IHOP’s infamous temporary name change to IHOB (we all remember the social media uproar). These name changes pose the question of “When or why a company should rebrand?” Often times we see a brand wanting to […]

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What's in a Name?

What's in a Name?

 |  July 27, 2017

Time, Inc. recently announced that it is considering a name change as part of its re-branding effort.  Senior executives say the move would be a marketing strategy “intended to reposition the publisher as a modern media company with growing digital and video ventures.”

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