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Back to the Future?
Alison Bailin | Oct 31, 2017
As Star Trek sometimes did, The Orville delights in making thinly veiled social commentary via its plotlines. Last week’s episode hit especially home for me – and should for anyone working in digital communications, or perhaps even politics.
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Public Relations is not Advertising…or Marketing
Alison Bailin | Oct 27, 2017
Rarely a day goes by without someone mistaking my job in strategic communications and public relations with advertising and/or marketing. I’ve used about a dozen metaphors and stories over the years to explain the difference, but recently came across my new favorite!
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Those Customer Service Skills Really Do Come in Handy
Abbie Fink | Oct 26, 2017
Like many of you, my first job when I turned 16 was working retail. I learned a lot of valuable lessons during my customer service days.
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Can You Recover From a Social Media Flop?
Madeleine Norris | Oct 25, 2017
A lifestyle magazine in New Jersey is currently recovering from a major PR fail they suffered 2 days ago, how can PR pros avoid social media flops?
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PRSA Phoenix Covers Fake News
Rachel Brockway | Oct 24, 2017
As part of the professional development opportunities HMA Public Relations provides, Rachel was able to attend the PRSA International Conference in Boston!
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No (Communications) Excuses
Alison Bailin | Oct 17, 2017
The advice Alison learned from Gloria Feldt at a women's leadership event last week is also good advice for people who are building their brands. [Click below for more]
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Influencer Marketing 101 – Making Powerful Connections
Rachel Brockway | Sep 22, 2017
The PRSA Phoenix luncheon on Tuesday had a huge “influence” (literally) on local PR pros and ASU PRSSA members with Scott Pansky, co-founder of Allison+Partners and Katie Marlark, senior director of research for Allison+Partners. When it comes to influencer marketing, their presentation was an overview of how influencers can make a difference for brands, nonprofits and […]
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5 Steps to Finding the Right PR Firm
Abbie Fink | Sep 12, 2017
Our PRGN partner agency, Landis Communications, has put together a 5-step guaranteed process to help you identify the perfect agency for your PR needs. [Click below for more]
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Welcome to HMA
Madeleine Norris | July 28, 2017
Hello all, my name is Madeleine Norris and I am super excited to be joining the HMA Public Relations team as the new intern! I recently graduated from Northern Arizona University with a Bachelor of Science in Strategic Communication, and a minor in French (j’adore la langue, et la nourriture!) Today marks two weeks with […]
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Public Relations for Fun
Rachel Brockway | July 26, 2017
What do you think of when you think of a fun workplace? Does it involve companies such as Facebook and Google? Companies that have foosball, ping pong and a champagne/wine cooler? Casual Fridays? Dog-friendly environment?
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Being on Time… No Longer Important
Rachel Brockway | Apr 27, 2017
One of Rachel's biggest pet peeves is when people are late. After reading an article about how punctuality may now be considered "politically incorrect," she took to polling our PRGN partners to see what their thoughts were on the matter. [Click below for more]
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Mom Jeans: The New Windows to the … Knees?
Breanne Krager | Apr 14, 2017
Although Topshop's clear knee mom jeans weren't a hit, Breanne Krager believes companies should continue taking risks, but with the help of PR pros. [Click below for more]
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