Our Blog

Is Public Relations Like the Eight Ball?

Is Public Relations Like the Eight Ball?

 |  Apr 26, 2023

The eight ball–a solid black ball used to win a game of pool–just may be representative of the public relations landscape. With the proper angle and precise timing, the eight ball and public relations are quite similar. Read more from this blog post by Rayna Burgett.

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Where Have Our Ethics Gone?

Where Have Our Ethics Gone?

 |  Mar 15, 2023

One of the pillars of the Society of Professional Journalists’ Code of Ethics is that journalists should seek truth and report it. Scott Hanson shares more on the importance of this pillar and how it relates to FOX News and a recent defamation lawsuit filed by Dominion Voting Systems.

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How is PR Different from Advertising?

How is PR Different from Advertising?

 |  Mar 9, 2023

While both PR and advertising help build brands and communicate with target audiences, there are a few key differences between the two. Find out more as Rayna Burgett shares them in this blog post. Check it out!

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How Do I Become Excellent at Public Relations?

How Do I Become Excellent at Public Relations?

 |  Mar 8, 2023

Being excellent requires sacrifice, which many often choose not to do. Alison Bailin shares some helpful ways to set yourself up for excellence in public relations. Check it out!

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When Should I Send This Pitch?

When Should I Send This Pitch?

 |  Sep 29, 2022

Want to make sure your pitch lands at the right time? Alison Bailin shares some helpful hints for sending to print, TV and more in this post. Read more!

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What Do Big Brother and Public Relations Have in Common?

What Do Big Brother and Public Relations Have in Common?

 |  June 28, 2022

Public relations professionals and champions of Big Brother have more in common than you may think. Read more from Alison Bailin as she shares what makes our industry professionals and the reality show contestants so alike.

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Why You Want Your Public Relations Team at the Table

Why You Want Your Public Relations Team at the Table

 |  June 9, 2021

When a company has a PR problem on their hands, it's most likely because something operationally broke down. In this episode of #CSOM, Abbie Fink and Dr. Adrian McIntyre talk about the importance of involving communication teams in your business plan.

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What Do I Need to Know to Work in Public Relations?

What Do I Need to Know to Work in Public Relations?

 |  Feb 10, 2021

Today marks my 17th anniversary at HMA Public Relations.  To mark the occasion, here are 17 things folks should know if you want to work in the industry: AP Style. Know it. Love it. Use it. The importance of developing key messages. How to story mine an organization, client or brand. The difference between issues […]

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How to engage the media during COVID-19

How to engage the media during COVID-19

 |  Apr 7, 2020

As the news continues to focus on the pandemic, you may need to alter your approach to engage the media. Autumn offers a few tips to do this. Learn more!

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Consumer trends to follow in 2020

Consumer trends to follow in 2020

 |  Jan 24, 2020

As PR Pros, we strive to pinpoint what excites our audience, especially our clients’ customers. Check out these consumer trends to follow in 2020.

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20/20 Visions for 2020

20/20 Visions for 2020

 |  Jan 7, 2020

What can we expect to see in the industry in 2020? PR pros from across the world weigh in.

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Is it a public relations issue or an institutional one?

Is it a public relations issue or an institutional one?

 |  Dec 5, 2019

On what should have been a relaxing trip out of town, Marissa found herself in the middle of a prime example of an institutional issue. Read more!

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