September 8, 2016

A PR Guy Invented the To-Do List

I’m a big fan of to-do lists.  I’m just not very good at checking things off my to-do list.  My first boss in my first job […]
December 11, 2015

Public relations professionals are pros during the holidays

The holidays can be a busy time of the year for public relations professionals. There are many opportunities for us pros to utilize our skills to […]
December 3, 2015

Classy Collaboration

For many years, HMA has had the pleasure of working with agency partners across the globe to pitch and secure business.  Through our memberships in PRGN […]
October 21, 2015

How (and why) to Develop an Effective Long-Term Communications Plan

(Note:  I was Googling my name to find something I had been quoted in and found this post.  It appeared originally on PR Crossing and based […]
September 2, 2015

Is hiring a #PR firm worth it?

There’s nothing I like more (said very sarcastically) than reading an article on why hiring a PR firm isn’t worth the expense.  It’s not that I […]
April 29, 2015

Graduating Students – I’m Talking to You

It’s that glorious time of the year as college seniors are preparing for graduation. Some call it bittersweet. Some are beyond ready to get the heck out […]
January 8, 2014

Six different types of client relationships and how to get the most out of them

Clients are like romantic relationships. You embark on a journey together where you will share negative and positive experiences and have to compromise to make things […]
June 14, 2013

PR lessons from (my) Dad

Happy Father’s Day from Team HMA! Before we all spend time with our fathers, grandfathers, fathers of our human children, fathers to our furry children, or, […]
June 13, 2013

10 Things in 10 Days

When I took my first PR class at NAU, Intro to Public Relations, I was told that there are four sides to public relations: non-profit, government, […]