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What Is Trending in PR Today?
From improved crisis response to the return of in-person events, Alison Bailin unpacks the findings from the latest Global Comms Report. Discover the trends, challenges, and opportunities of today that are shaping the PR industry in this blog post.
READ MOREWhat Are Your PR Objectives?
Launching a new product, driving event attendance, and raising awareness for a cause are just some examples of public relations objectives that can drive businesses toward their goals. Learn more on the role of objectives in your next campaign with Justin Liggin in this post.
READ MORETis the Season…for Informational Interviews
It's the time of informational interviews and Abbie Fink is sharing some points that she has learned from recent conversations. From following up to thank you notes, learn more in this blog post.
READ MOREWhat We Learned About Earned Media in 2023
Following a survey within the Public Relations Global Network to break down perceptions and trends on earned media, Justin Liggin is covering the key findings from the report and the impact of earned media transformation in this post. Read more!
READ MOREWhat Do Public Relations and Winemaking Have in Common?
Following a week in the Northern California wine country, Alison Bailin is discussing winemaking and its parallels to public relations. From investment to experience, discover the key elements that connect these two in this blog post.
READ MOREWhy Do Celebrities Struggle With Accountability?
This week, Jada Pinkett Smith has been promoting the release of her memoir through interviews with People Magazine and The Today Show. Alison Bailin dives into the press tour and explains how Pinkett Smith's public efforts spark a broader conversation about celebrities and accountability. Read more!
READ MOREThinking Outside the Traditional PR Box
Utilizing the expertise of professional partners in your client services team can enhance the value of PR agencies and businesses alike. Rayna Burgett discusses bringing new resources into your business and shares how the Public Relations Global Network helps HMA think outside of the traditional PR box. Find out more!
READ MOREWhat is the Purpose that Drives PR?
Public relations not only adds value to a brand, but can also foster a community. Read more on the purpose behind public relations in this blog post from Rayna Burgett.
READ MOREWhat is a Trusted Advisor?
The best public relations professionals are trusted advisors, both to the organizations and the people within them. Read more on this connection and how we can communicate your brand to the world in the latest blog post from Alison Bailin.
READ MOREHow Can You Find Inspiration in Public Relations?
With so much of public relations relying on creativity, professionals in the industry may find themselves looking for a special spark of inspiration. Justin Liggin tells us how to find it in his latest blog post. Read more!
READ MOREWhat is PR4.0?
In a recent interview, PRGN President Andy See shares that we have officially stepped into the age of PR4.0. Justin Liggin examines the meaning behind PR4.0 and the role of purpose in communications today. Read more!
READ MOREIs Public Relations Like the Eight Ball?
The eight ball–a solid black ball used to win a game of pool–just may be representative of the public relations landscape. With the proper angle and precise timing, the eight ball and public relations are quite similar. Read more from this blog post by Rayna Burgett.
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