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Why You Want Your Public Relations Team at the Table
Abbie Fink | June 9, 2021
When a company has a PR problem on their hands, it's most likely because something operationally broke down. In this episode of #CSOM, Abbie Fink and Dr. Adrian McIntyre talk about the importance of involving communication teams in your business plan.
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#FunFactFriday – Common Myths in Public Relations
Marissa Baker | May 28, 2021
Public relations remains a highly misunderstood industry. Today's #FunFactFriday disproves the common misconceptions about PR.
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Is the Human Connection a Part of PR’s Future?
Scott Hanson | May 25, 2021
While technology has allowed industries like public relations to grow and evolve, the human connection is still a vital part of our job. Hear more from Scott Hanson.
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What Does it Take to Work in Public Relations?
Alison Bailin | May 19, 2021
Do you have what it takes to work in public relations? Read what Alison Bailin says it takes to make it in the industry.
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Guest Post: What is PR?
Abbie Fink | May 5, 2021
Today we have a guest post from Andrea Meyer, a former client. She explains what PR is and why it is a commonly misunderstood profession.
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Should We Be Educating Our Clients About Public Relations?
Abbie Fink | Apr 22, 2021
Should we be educating our clients about public relations? Abbie shares why this is an important part of our success.
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What Lessons Can We Learn from La La Land?
Alison Bailin | Mar 30, 2021
It’s a big week in my world. On April 1, not only does Top Chef return for a new season, but Law & Order: SVU welcomes back Detective Elliott Stabler after 10 long years. In honor of two of the most iconic shows of the past 20 years celebrating major milestones this week, here are just a few lessons I’ve learned and applied to my work in PR from each.
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What Do I Need to Know to Work in Public Relations?
Alison Bailin | Feb 10, 2021
Today marks my 17th anniversary at HMA Public Relations. To mark the occasion, here are 17 things folks should know if you want to work in the industry: AP Style. Know it. Love it. Use it. The importance of developing key messages. How to story mine an organization, client or brand. The difference between issues […]
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Enriching Your Career in Public Relations
Marissa Baker | Oct 22, 2020
What skills should public relation practitioners strengthen amid COVID-19? Following Forbes article on how to thrive in your career, Marissa shares how to apply this to the public relations industry. Click the link to read more.
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What are the Barcelona Principles 3.0?
Autumn Jarrett | July 17, 2020
Every five years the Barcelona Principles have been updated to cater to the ever-changing industry. Click the link to learn about the updated guidelines to measure the efficacy of PR campaigns.
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How to prepare yourself for a virtual presentation
Autumn Jarrett | Apr 29, 2020
Have you given a presentation remotely? Autumn shares her first experience with a virtual presentation and offers a few tips on how to prepare. Click the link to learn more.
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It Takes Time to Become ‘Annual’
Scott Hanson | Jan 14, 2020
The new year is a great time to brush-up on AP style. For today's #TipForTuesday, Scott Hanson dives into just how long it takes to become annual. Click the link to read!
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