Our Blog

What Is Content Marketing?

What Is Content Marketing?

 |  May 18, 2018

The Arizona 100, a project of HMA Public Relations, will launch May 17.  It is a twice-monthly digital publication that will provide quick and concise, yet through, news of the people, events, activities and news shaping Arizona. 

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Are You a Planner?

Are You a Planner?

 |  Apr 25, 2018

If you’re in the public relations industry, you are most definitely a planner. But as most of us know, knowing how to set aside time to plan is critical in our field.

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Podcasts for PR Pros

Podcasts for PR Pros

 |  Apr 11, 2018

As luck would have it, Bre just stumbled across a useful article on PR Daily that suggests five podcasts specifically geared towards PR pros.

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What is a Ghostwriter?

What is a Ghostwriter?

 |  Mar 7, 2018

As public relations professionals, we spend a tremendous amount of our workday in front of the keyboard. This includes writing news releases, drafting talking points, speeches for key executives, memos to employees, etc.  And more often than not, these communications pieces are written on behalf of someone else.

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Why Should You Hire a Public Relations Agency

Why Should You Hire a Public Relations Agency

 |  Feb 7, 2018

We've hit on the "what is" when discussing public relations but we haven't written much on the reasons "why" a business should hire a PR agency until today. [Click below for more]

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Communications in a Crisis

Communications in a Crisis

 |  Nov 29, 2017

Our very own Abbie Fink gives her crisis communications advice regarding the sexual assault claims against Scottsdale-based Massage Envy. [Click below for more]

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Do You Have The Five Key Traits of a Top PR Pro?

Do You Have The Five Key Traits of a Top PR Pro?

 |  Sep 14, 2017

Rachel came across an interesting PR Daily article that lists the five key traits that all stellar PR pros need to have. Can you think of any more to add? [Click below for more]

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This May Be a Little Fruity

This May Be a Little Fruity

 |  June 27, 2017

Happy National Pineapple Day from HMA! We decided to take some time to learn about this fruit and found that it shares some similarities with PR Pros. Fruity, we know! [Click below for more]

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Greek to Me

Greek to Me

 |  May 17, 2017

Just because you call yourself a PR professional doesn't mean you are one...just look at Jimmy "The Greek" Snyder! [Click below for more]

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Mom Jeans: The New Windows to the … Knees?

Mom Jeans: The New Windows to the … Knees?

 |  Apr 14, 2017

Although Topshop's clear knee mom jeans weren't a hit, Breanne Krager believes companies should continue taking risks, but with the help of PR pros. [Click below for more]

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Bye Fake PR News

Bye Fake PR News

 |  Mar 23, 2017

Rachel is really enjoying the fake news topic right now. After coming across a blog post about how PR pros can defend themselves against fake news, she thought it would be a good idea to share what she had learned. [Click below for more]

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