September 22, 2015

2015 Valley Publicity Summit

If I had to choose an overall theme of the 2015 Valley Publicity Summit, hosted by the Society of Professional Journalists Valley of the Sun Chapter, […]
September 18, 2015

Pitching a Sponsored Event

Some sponsored business events are so good that they become “must-attends,” like the Business Journal’s annual Book of Lists party, among others. The credibility associated with […]
April 24, 2015

KISS Your Writing

Earlier his week I was reading a blog post from PR News titled “Keeping It Short and Simple With the Media” by David Hamilton.  It caught […]
March 5, 2015

Are your Pitches Trash?

Are your Pitches Trash? As much as this pains my enormous ego to write: Yes, some of my pitches are probably sitting in one or more […]
December 20, 2012

How to Pitch Santa Claus

Santa is to a child as a reporter is to PR pros. We both want to get our respective target’s attention so we get what's on […]
August 29, 2012

"What is…" Wednesday – What Comes First, the Pitch or the Infographic?

      We’ve talked a lot about using infographics as a way to display otherwise mundane data into eye-catching, informative graphic designs. Their popularity has […]
July 30, 2012

#MediaMonday – Pitching Television

      Last week, I had the pleasure of attending my first ever PRSA media breakfast which was all about the do's and don’ts of […]
March 30, 2012

May the Odds Be Ever in Your Favor

No, this isn’t a post on The Hunger Games (I wish) – it’s about that other little nugget of news you might have heard about: The […]
November 2, 2011

“What is…” Wednesday – What is the best way to present an infographic?

A few weeks ago, we posted a blog called "What is an Infographic" and explained how infographics are becoming increasingly useful in a world of short […]