When paired with good SEO choices, your news release can have a better chance at success and public attention online. Find out how to optimize your news for search engines in this post from Justin Liggin.
Public relations professionals have a vast array of tactics up their sleeves to help businesses, brands and organizations achieve communications goals. Perhaps the best-known tactic to non-public relations folks is the news release.
News releases aren't dead, but there are a few things to keep in mind when sending them. Abbie has compiled some of these dissemination tips. [Click below for more]