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The power of the micro-influencer

The power of the micro-influencer

 |  Sep 12, 2018

Unlike celebrities with millions of social media followers, micro-influencers may have anywhere from 10,000 to 50,000 followers on their platforms. While the exact numerical definition varies of a true influencer, statistics suggest smaller niche players may wield more influence when it comes to effective social media marketing. Why? Because they are far more approachable and […]

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Instagram Hashtags: Less Is More

Instagram Hashtags: Less Is More

 |  May 15, 2018

A recent PR Daily article discusses the results of Mention’s Instagram Report 2018. And one of its findings is quite shocking. Bre has the scoop in today's blog post.

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Micro-Influencer 101 – Public Relations Connections

Micro-Influencer 101 – Public Relations Connections

 |  Dec 15, 2017

Rachel believes that "influencer" should be the word of the year, and for good reason! She also feels there is another 2017 term to know: Micro-influencer. [Click below fore more]

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