Our Blog

#MediaMonday – Fred Mayson

#MediaMonday – Fred Mayson

 |  Nov 13, 2023

Today’s #MediaMonday feature comes to us from Fred Mayson, a general assignment reporter for Mohave Valley Daily News and two other regional papers from News West Publishing, the Laughlin Nevada Times and Needles Desert Star. Meet Fred in this post!

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Newsjacking Can Be a Valuable Tool

Newsjacking Can Be a Valuable Tool

 |  Oct 27, 2023

Newsjacking, the practice of adding your thoughts and opinions into news stories, was relevant in the past and is still relevant today. Abbie Fink covers the intricacies of newsjacking in this blog post. Read more!

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How Do I Promote a Survey or Data?

How Do I Promote a Survey or Data?

 |  Oct 24, 2023

You have the data but how can you get the world's attention with it? Alison Bailin discusses how to gain news coverage and engagement with your survey results in this blog post. Read more!

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#MediaMonday – Stacey Barchenger

#MediaMonday – Stacey Barchenger

 |  Oct 23, 2023

The latest feature in our #MediaMonday series comes to us from Stacey Barchenger, who covers Arizona Gov. Katie Hobbs and Attorney General Kris Mayes for The Arizona Republic. Learn more about Stacey and her work, which recently earned her recognition as the Arizona Journalist of the Year by the Arizona Newspapers Association.

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#MediaMonday – Sean Mooney

#MediaMonday – Sean Mooney

 |  Oct 16, 2023

The latest #MediaMonday feature comes to us from the KVOA-TV anchor desk in Tucson, where Sean Mooney anchors News 4 Tucson at 5, 6 and 10 p.m. Meet Sean, discover his notable work in sports over the years and learn more on his recent induction into the National Academy of Television Arts & Sciences (NATAS) Rocky Mountain Chapter Silver Circle in this post.

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#MediaMonday – Daisy Nelson

#MediaMonday – Daisy Nelson

 |  Oct 9, 2023

Daisy Nelson, the editor in chief of Mohave Valley Daily News, Needles Desert Star and Laughlin Nevada Times, is the latest feature in our #MediaMonday series. Meet Daisy, discover what drew her to writing and find out more on her role in this post.

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How is a Media Win Like a TikTok Trend?

How is a Media Win Like a TikTok Trend?

 |  Oct 5, 2023

Similar to a viral TikTok trend, media victories should be proudly showcased on all relevant platforms. Alison Bailin shares how to amplify a successful media placement with the help of newsletters, social media and more. Check it out!

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#MediaMonday – Cary Pfeffer

#MediaMonday – Cary Pfeffer

 |  Aug 14, 2023

This #MediaMonday feature comes to us from Cary Pfeffer, an author, Rocky Mountain Emmy Silver Circle member and host of Arizona & Me, a weekly Public Affairs program covering topics relevant to Arizona, its people and its communities. Learn more about the local broadcasting icon who spent more than 20 years in television news.

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Is Your Campaign Media Friendly?

Is Your Campaign Media Friendly?

 |  Aug 8, 2023

Are your campaigns media friendly? Justin Liggin shares how good research, prepared spokespeople, accessible visuals and more can make your story more effective for the media in this blog post.

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Why Is Understanding the Media So Important?

Why Is Understanding the Media So Important?

 |  July 7, 2023

Just as public relations professionals must understand the needs of their clients, they must also be responsible for understanding the needs of the media. Find out more on the importance of relationships with the media in this blog post from Rayna Burgett.

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Am I Susceptible to Confirmation Bias?

Am I Susceptible to Confirmation Bias?

 |  June 22, 2023

Are you susceptible to confirmation bias? Rayna Burgett shares what confirmation bias means and covers how this plays a role in news consumption in her latest blog post. Read more!

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What Is the State of the Media in 2023?

What Is the State of the Media in 2023?

 |  June 16, 2023

Cision's 14th annual State of the Media report surveyed more than 3,100 journalists to measure the current perceptions of media, the economic pressures impacting newsrooms and more. Alison Bailin is sharing interesting findings from the report in her latest blog post.

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