January 27, 2016

The Goldbergs’ Approach to Media Relations

It always cracks me up when, during a new business meeting, the prospect says all they want is to be on Oprah.  Or in the Wall […]
September 22, 2015

2015 Valley Publicity Summit

If I had to choose an overall theme of the 2015 Valley Publicity Summit, hosted by the Society of Professional Journalists Valley of the Sun Chapter, […]
September 18, 2015

Pitching a Sponsored Event

Some sponsored business events are so good that they become “must-attends,” like the Business Journal’s annual Book of Lists party, among others. The credibility associated with […]
August 13, 2015

I Love You Too, Mr. Jones

Yesterday, I came across a blog post, Writer responds 'I love you' to PR pitches, from Ragan.com, by Russell Working, that was so interesting I actually […]
April 15, 2015

Be a Hero, Helper and Provide a Hub for your Brand!

Recently, our team attended a content creation summit with a client. I’ve actually posted about it before, but another concept I learned during the summit warrants […]
April 14, 2015

Getting #Unstuck

My friend and fellow agency owner, Melissa DiGianFilippo, invited me to join her at an Entrepreneurs Organization breakfast meeting a couple weeks ago.  The topic was […]
February 6, 2012

#MediaMonday – Jim Cross

When I first saw News Talk 92.3 FM senior reporter Jim Cross, I thought he looked like a real-life, present-day cowboy. When I first spoke to […]
January 16, 2012

#MediaMonday – Wag-Worthy Edition!

As most of our loyal readers know, each Monday we post a blog focusing on one member of the media, aptly titled “#MediaMonday,” where we ask […]
January 6, 2012

10 Great Careers for Women Who Want a Life

I spent the extra couple days of the New Year’s weekend getting caught up on my magazine reading.  Some local stuff (Jewish News of Greater Phoenix) […]
January 4, 2012

“What is…” Wednesday – What is Going Viral? Alison’s Take

From time to time, we get calls at HMA World Headquarters asking us to make a “viral video.” Generally, this is my cue to hold myself […]