April 25, 2017

Meet the Newsroom with the Phoenix Business Journal

Yesterday, Rachel and Bre attended the Phoenix Business Journal’s Meet the Newsroom event held at the Phoenix Art Museum. Not only was the event a huge success, it was a testament as to why events like these are great way for PR pros to build relationships with the media. [Click below for more]
January 27, 2016

The Goldbergs’ Approach to Media Relations

It always cracks me up when, during a new business meeting, the prospect says all they want is to be on Oprah.  Or in the Wall […]
September 22, 2015

2015 Valley Publicity Summit

If I had to choose an overall theme of the 2015 Valley Publicity Summit, hosted by the Society of Professional Journalists Valley of the Sun Chapter, […]
September 18, 2015

Pitching a Sponsored Event

Some sponsored business events are so good that they become “must-attends,” like the Business Journal’s annual Book of Lists party, among others. The credibility associated with […]
August 13, 2015

I Love You Too, Mr. Jones

Yesterday, I came across a blog post, Writer responds 'I love you' to PR pitches, from Ragan.com, by Russell Working, that was so interesting I actually […]
April 15, 2015

Be a Hero, Helper and Provide a Hub for your Brand!

Recently, our team attended a content creation summit with a client. I’ve actually posted about it before, but another concept I learned during the summit warrants […]
April 14, 2015

Getting #Unstuck

My friend and fellow agency owner, Melissa DiGianFilippo, invited me to join her at an Entrepreneurs Organization breakfast meeting a couple weeks ago.  The topic was […]
February 6, 2012

#MediaMonday – Jim Cross

When I first saw News Talk 92.3 FM senior reporter Jim Cross, I thought he looked like a real-life, present-day cowboy. When I first spoke to […]
January 16, 2012

#MediaMonday – Wag-Worthy Edition!

As most of our loyal readers know, each Monday we post a blog focusing on one member of the media, aptly titled “#MediaMonday,” where we ask […]
January 6, 2012

10 Great Careers for Women Who Want a Life

I spent the extra couple days of the New Year’s weekend getting caught up on my magazine reading.  Some local stuff (Jewish News of Greater Phoenix) […]