October 27, 2017
public relations

Public Relations is not Advertising…or Marketing

Rarely a day goes by without someone mistaking my job in strategic communications and public relations with advertising and/or marketing. I’ve used about a dozen metaphors and stories over the years to explain the difference, but recently came across my new favorite!
September 22, 2017
PRSA Luncheon

Influencer Marketing 101 – Making Powerful Connections

The PRSA Phoenix luncheon on Tuesday had a huge “influence” (literally) on local PR pros and ASU PRSSA members with Scott Pansky, co-founder of Allison+Partners and Katie […]
October 6, 2015

A Content Marketing Refresher

I attended the AZIMA content marketing workshop last week. Admittedly, I was hoping for a deeper dive into the concept, but still walked away with some […]
June 9, 2015

How Donuts Lead to Marketing Success

It seems like every other week there is a National Day of (insert food, beverage, animal or other). During last week as most of you probably […]
April 10, 2015

Traditional Marketing Hangover

Abbie and I had the opportunity to listen to Martin Jones, internet marketing and social media strategist for Cox Business at a recent PRSA Phoenix luncheon. For […]
November 16, 2012

What Social Media is Not

Social media is a lot of things, but there are a lot of things it is not. It’s not advertising. It’s a place to share your […]
April 12, 2012

Sneezers, Idea-Viruses and Purple Cows

Today's blog comes from our Spring Intern, Katie. Each semester the HMA Intern does a book report. After hearing about this book from one of my […]
January 27, 2011

Business Development and Marketing a Priority for Small Business

The survey showed that 47% of respondents have prioritized marketing and sales and 24% have prioritized business development as part of their investment plans for 2011.