Marketing Communications

October 30, 2012

If You Build It, Why Should They Come?

Scott loves baseball so much that I have to think Field of Dreams is among his all-time favorite movies. Me? Not so much. As a football […]
August 22, 2012

“What is…” Wednesday – What are the five deadly sins of communicating in a “digitoral era”?

    Everyone can tell a story or sell a product but becoming a modern-day marketer requires communicating a message in a compelling manner. I recently […]
January 4, 2012

“What is…” Wednesday – What is Going Viral? Alison’s Take

From time to time, we get calls at HMA World Headquarters asking us to make a “viral video.” Generally, this is my cue to hold myself […]
May 27, 2011

PRSA Phoenix Digs into Diversity and Multicultural Communications

It was high tea at the University Club of Phoenix, complete with tiny spoons and open-faced sandwiches. PRSA Phoenix members gathered in the small dining hall, […]
February 14, 2011

#MediaMonday – Eve Conant

Today’s #MediaMonday comes to us from Newsweek’s Eve Conant. So, Eve, time to share! What do you want to tell the blogosphere about yourself today? First […]
February 9, 2011

“What is…” Wednesday – What is Public Relations? Carly Froyum’s Take

Have you ever been asked, “What do you do,” only to get a blank stare when you reply, “Public Relations?” We sure have! And here is […]
February 9, 2011

What is…Public Relations?

Have you ever been asked, “What do you do,” only to get a blank stare when you reply, “Public Relations?” We sure have! And here is […]