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Pt. 3: Do Marketing Strategies Look Different for Fashion and Beauty?

Pt. 3: Do Marketing Strategies Look Different for Fashion and Beauty?

 |  May 2, 2023

For the final part of her series on marketing strategies for different industries, Rayna Burgett is taking a look at the fashion and beauty world and sharing what sets the industry apart from the others when it comes to marketing. Read more!

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The Age of the Influencer

The Age of the Influencer

 |  Jan 7, 2022

In today's world, being an influencer is for everyone. Find out how influencer marketing has evolved to include all ages with Justin Liggin.

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New Financial Features on Twitter

New Financial Features on Twitter

 |  Sep 10, 2021

Twitter is now offering creators new ways to make money on its platform. Learn more about the Super Follow subscription and Tip Jar and how you can use it to your advantage.

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Micro-Influencer 101 – Public Relations Connections

Micro-Influencer 101 – Public Relations Connections

 |  Dec 15, 2017

Rachel believes that "influencer" should be the word of the year, and for good reason! She also feels there is another 2017 term to know: Micro-influencer. [Click below fore more]

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Influencer Marketing 101 – Making Powerful Connections

Influencer Marketing 101 – Making Powerful Connections

 |  Sep 22, 2017

The PRSA Phoenix luncheon on Tuesday had a huge “influence” (literally) on local PR pros and ASU PRSSA members with Scott Pansky, co-founder of Allison+Partners and Katie Marlark, senior director of research for Allison+Partners. When it comes to influencer marketing, their presentation was an overview of how influencers can make a difference for brands, nonprofits and […]

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