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What Strategies Are Involved in an Influencer Marketing Campaign?
After attending a recent PRSA influencer marketing workshop featuring Find Your Influence, Rayna Burgett is sharing the key stages of executing an influencer marketing campaign and the strategies to include in your efforts. Read more!
READ MOREPt. 3: Do Marketing Strategies Look Different for Fashion and Beauty?
For the final part of her series on marketing strategies for different industries, Rayna Burgett is taking a look at the fashion and beauty world and sharing what sets the industry apart from the others when it comes to marketing. Read more!
READ MOREHow Influencer Marketing Can Grow Your Brand
Could influencer marketing be the key to growing your brand? Learn how this powerful social media tactic can provide benefits in this post from Rayna Burgett.
READ MOREThe Power of Influencer Marketing
From building awareness to changing audience perceptions, influencer marketing can meet a wide range of needs for your business. Learn more on the power of influencer marketing in your strategy with Justin Liggin.
READ MOREDoes Influencer Marketing Make Traditional Marketing Communications Obsolete?
Does influencer marketing make traditional marketing communications obsolete? No, it is just another tool in our toolbox and that’s the topic of this week’s Copper State of Mind podcast.
READ MOREHave you tried these new marketing trends?
Marissa's reviewing some of today's top marketing trends for creating and sharing your content. Which of these trends have you tried?
READ MOREMicro-Influencer 101 – Public Relations Connections
Rachel believes that "influencer" should be the word of the year, and for good reason! She also feels there is another 2017 term to know: Micro-influencer. [Click below fore more]
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