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What Strategies Are Involved in an Influencer Marketing Campaign?

What Strategies Are Involved in an Influencer Marketing Campaign?

 |  Nov 28, 2023

After attending a recent PRSA influencer marketing workshop featuring Find Your Influence, Rayna Burgett is sharing the key stages of executing an influencer marketing campaign and the strategies to include in your efforts. Read more!

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Pt. 3: Do Marketing Strategies Look Different for Fashion and Beauty?

Pt. 3: Do Marketing Strategies Look Different for Fashion and Beauty?

 |  May 2, 2023

For the final part of her series on marketing strategies for different industries, Rayna Burgett is taking a look at the fashion and beauty world and sharing what sets the industry apart from the others when it comes to marketing. Read more!

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How Influencer Marketing Can Grow Your Brand

How Influencer Marketing Can Grow Your Brand

 |  Nov 10, 2022

Could influencer marketing be the key to growing your brand? Learn how this powerful social media tactic can provide benefits in this post from Rayna Burgett.

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The Power of Influencer Marketing

The Power of Influencer Marketing

 |  Sep 16, 2022

From building awareness to changing audience perceptions, influencer marketing can meet a wide range of needs for your business. Learn more on the power of influencer marketing in your strategy with Justin Liggin.

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Does Influencer Marketing Make Traditional Marketing Communications Obsolete?

Does Influencer Marketing Make Traditional Marketing Communications Obsolete?

 |  Apr 28, 2021

Does influencer marketing make traditional marketing communications obsolete? No, it is just another tool in our toolbox and that’s the topic of this week’s Copper State of Mind podcast.

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Have you tried these new marketing trends?

Have you tried these new marketing trends?

 |  Feb 6, 2020

Marissa's reviewing some of today's top marketing trends for creating and sharing your content. Which of these trends have you tried?

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Micro-Influencer 101 – Public Relations Connections

Micro-Influencer 101 – Public Relations Connections

 |  Dec 15, 2017

Rachel believes that "influencer" should be the word of the year, and for good reason! She also feels there is another 2017 term to know: Micro-influencer. [Click below fore more]

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