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Why is Snapchat taking over Instagram?
Snapchat has recently revealed it has added 13 million daily active users over the past quarter, bumping its total daily user count to the highest number the app has seen in recent years – 203 million. With the confidence boost that came along with rising numbers, Snapchat has also introduced a hilarious global ad campaign […]
READ MOREThe Four F’s of the Fourth of July
The Fourth of July is right around the corner, and I know many of us are looking forward to a three-day weekend (maybe four days if you’re fortunate enough like we are to have Friday off as well) and celebrating with our yearly traditions. Let’s take a look at some of the common associations with […]
READ MOREWhat is Media Training?
Join us as we delve into another “tool” in the PR toolbox – media training. Is your business in need? We're happy to share our expertise... learn more.
READ MORE#MediaMonday – Stephanie Marie Adames
Today’s #MediaMonday comes to us from Stephanie Marie Adames, editor-in-chief of The Upper Middle, a new community news site connecting the upper middle neighborhoods of Phoenix.
READ MOREGone Phishing
Just last week, I almost fell victim to a phishing scam. Someone emailed me, pretending to be a trusted colleague, and tried to convince me to buy them hundreds of dollars’ worth of gift cards. Luckily, I thought something smelled fishy (pause for laughter!) and was able to reveal the truth before making a huge […]
READ MOREWhat Is In a Day?
Come to find out, there really is a day for everything! Get to know the HMA team a little better and by checking out what our favorite days are!
READ MOREDo PR People Still Send News Releases?
News releases aren't dead, but there are a few things to keep in mind when sending them. Abbie has compiled some of these dissemination tips. [Click below for more]
READ MORECommunications in a Crisis
Our very own Abbie Fink gives her crisis communications advice regarding the sexual assault claims against Scottsdale-based Massage Envy. [Click below for more]
READ MOREFarewell Friday – Maddie Norris
It's hard to believe that Maddie has been with us for four months... her internship has flown by! Here are some of her takeaways from her time with HMA! [Click below for more]
READ MORE#FunFactFriday – November
November and Thanksgiving are synonymous with one another so it should come as no surprise that the majority of this #FunFactFriday post will focus on America’s most gratifyingly gluttonous holiday.
READ MOREHMA Gives Back
Within the bustling and ever-changing PR world, one thing remains constant at HMA and that is our dedication to our community. [Click below for more]
READ MOREJust like that, 24 years
Abbie has now spent more than half of her professional working career here at HMA Public Relations. Despite being in the PR business for nearly 30 years, this year has been surprisingly full of firsts for her, both personally and professionally.
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