Sports fans were stunned this week when the PGA and LIV Golf announced they would merge despite on-going litigation. Alison Bailin shares more on the merger and the communications strategies that were left behind in the rollout in this blog post.
As the Phoenix Open takes over Arizona this week, Alison reflects on the true impact and ROI of The Waste Management Phoenix Open thanks to insight from sponsors (and HMA clients) WaFd Bank, Harrah’s Ak-Chin Casino, Quarles & Brady and Pioneer Title Agency.
One can say I am competitive by nature. As an athlete, I took a loss pretty hard. As a Cardinals fan, well, I have had to learn how to accept an “L” more times than I would like. So, when the HMA team gathered at Top Golf to support Subway Kids & Sports, you can […]