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What Is at the CORE of Your Communications Strategy?

What Is at the CORE of Your Communications Strategy?

 |  Jan 25, 2024

Find out the keys to crafting your key messages as Abbie Fink outlines the meaning of CORE and why it matters in the development of an effective communications strategy.

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What Are Your PR Objectives?

What Are Your PR Objectives?

 |  Jan 10, 2024

Launching a new product, driving event attendance, and raising awareness for a cause are just some examples of public relations objectives that can drive businesses toward their goals. Learn more on the role of objectives in your next campaign with Justin Liggin in this post.

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What Are Key Performance Indicators?

What Are Key Performance Indicators?

 |  Nov 8, 2023

Are you using key performance indicators to reach important targets and gauge organization performance? Justin Liggin talks KPIs and the metrics to focus on in your PR campaign in this blog post. Learn more!

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How is PR Different from Advertising?

How is PR Different from Advertising?

 |  Mar 9, 2023

While both PR and advertising help build brands and communicate with target audiences, there are a few key differences between the two. Find out more as Rayna Burgett shares them in this blog post. Check it out!

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Can You Achieve Work-Life Balance in the New Year?

Can You Achieve Work-Life Balance in the New Year?

 |  Jan 5, 2023

The new year is the perfect opportunity to outline new self-improvement routines, but what about your work routine? Rayna Burgett is sharing a few tips that can help improve your work-life balance in this blog post. Read more!

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How Good is Your Digital Marketing Strategy – Part Two?

How Good is Your Digital Marketing Strategy – Part Two?

 |  June 17, 2021

Setting goals and reporting your progress are significant parts of a good digital marketing strategy. In today's post, Abbie Fink shares how to create meaningful goals that will lead you to success.

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Why it is important to stay connected

Why it is important to stay connected

 |  Jan 15, 2020

In a recent meeting, Abbie noticed that networking goes beyond business. Click the link to read more about her personal approach to staying connected.

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How (and why) to Develop an Effective Long-Term Communications Plan

How (and why) to Develop an Effective Long-Term Communications Plan

 |  Oct 21, 2015

(Note: I was Googling my name to find something I had been quoted in and found this post.  It appeared originally on PR Crossing and based on the picture, it must have been more than five years ago.  Relevant then, relevant now, so decided to post it here.) The famous adage “no man is an […]

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Listen to Hugh’s advice and Ignore Everybody

 |  June 14, 2011

A short book with many ideas packed in, I found cartoonist-blogger Hugh MacLeod’s “Ignore Everybody” to be inspiring and motivational, even though I wasn’t always able to relate to all the lessons. MacLeod encourages people to find their creativity by deciding what it is one believes in, then to pursue it full-force and risk everything, […]

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