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Don’t be fooled…#SpinSucks

Don’t be fooled…#SpinSucks

 |  Apr 1, 2014

Ask any PR professional what’s the one word they hate the most when describing what we do in our profession and it is a safe bet that word will be “spin.”  And one professional that is determined to change that perception is Gini Dietrich, author of the blog SpinSucks and the just-released book aptly called […]

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Book Review – Marketing in the Round #mitr

 |  May 17, 2012

Admittedly I read the book because my pal Gini Dietrich is one of the writers.  And to support her and her writing partner Geoff Livingston, I bought the book even though I knew I would be receiving a copy as part of my Counselors Academy registration. I told Gini I would read it before I […]

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