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Impressions vs. Reach vs. Engagement…What’s the Difference?
Do you know what separates impressions from reach and engagement and how these factors impact your marketing campaigns? Rayna Burgett talks all about it in her latest blog post. Check it out!
READ MORETip for Tuesday – How to boost engagement on Tik Tok and Instagram
Over the course of three days last week, Autumn had the opportunity to virtually attend the Chandler Chamber Marketing Summit. While most of us have probably attended our fair share of webinars over the past year, this was one of Autumn's favorite seminars. Click the link to read why!
READ MOREWhat Social Media Metrics Should You Track?
Last month, Autumn discussed how users can get the most out of Instagram. Part of getting the most out Instagram and other social media sites is paying attention to the metrics that come from your posts. There are many important metrics available to track but which ones should you be monitoring the closest? Engagement Engagement […]
READ MOREInsights from Influencer Report
The latest Morning Consult Influencer Report is in, focusing on how to engage Gen Z and Millennials. Check out Alison's thoughts on its findings!
READ MOREWhat are the Risks of Social Media Engagement?
Social media has become a crucial element for many brands' marketing and customer service success, creating important stakeholder engagement. However, social media engagement can be risky. Here are some common social media security risks among brands.
READ MOREArizona Innovation Marketing Association Event Recap
Bre attended her first-ever AZIMA (Arizona Innovation Marketing Association) event called “Get Engaged! (No Ring Required)" with guest speaker was Nani Saffer, vice president of account management at NetBase Inc. She talked about how engagement is the strongest indicator of what’s working and what’s not for your client's brand.
READ MOREEffective Communications Post-Launch
Inspired by L.C. Williams & Associates' blog post on how to effectively launch a product, Alison advises us on how to keep the momentum going post-launch. [Click below for more]
READ MOREState of PR 2017 with PRSA Phoenix
Last week I attended the PRSA Phoenix State of PR 2017 + Annual Meeting luncheon and it was great! The luncheon included a great panel that reviewed trends in technology, communications, ethics and more.
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