Counselors Academy

December 15, 2015

The Changes in Store for 2016: Trendspotting for the New Year

They say the only thing that is constant is change.  And whoever “they” were might have had the public relations industry in mind when they said […]
May 21, 2015

Mistakes We Make

I’ve talked before about PRSA’s Counselors Academy and it being one of the best professional development investments we make each year.  The section’s annual conference was […]
May 12, 2015

A love/hate relationship with RFPs

The subject of RFPs has been discussed on this blog before. Everything from how much time we spend on them to whether or not we should […]
November 5, 2013

#PRSAICON – Work ON Your Business, Not IN Your Business

I was part of a panel discussion at last month’s Public Relations Society of America International Conference.  I was joined by some of my Counselors Academy […]
July 12, 2013

Inspiring Ideas to Increase Blog Traffic

Gini and I have been friends for quite some time – we were introduced through our friend Ben Wheatley at a Counselors Academy conference several years […]
June 20, 2013

When word-people learn photography

I have never been very good at photography.  Red-eyes, heads cut off, blurry, the intended target somewhere on the left edge of the photo are just […]
June 5, 2012

A Tip for Tuesday – Failure takes PRACTICE

Yep, that’s right.  PRACTICE.  Mark McClennan led a stimulating roundtable discussion at this year’s Counselors Academy Spring Conference called “Failures, Flubs and #@%! Ups: How We […]
May 24, 2012

Generalists vs. Specialists – heck if I know

We’ve been doing this a long time – more than 30 years.  We’ve always said we’re a generalist firm – we work across a variety of […]
May 17, 2012

Book Review – Marketing in the Round #mitr

Admittedly I read the book because my pal Gini Dietrich is one of the writers.  And to support her and her writing partner Geoff Livingston, I […]
July 20, 2011

“What is…” Wednesday – What is a Tough Talk? Abbie’s Take

You know how energized I get when I return from Counselors Academy each year.  Three days of hanging out with smart people who get what I […]