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What is the Purpose that Drives PR?

What is the Purpose that Drives PR?

 |  Aug 23, 2023

Public relations not only adds value to a brand, but can also foster a community. Read more on the purpose behind public relations in this blog post from Rayna Burgett.

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Zilanthropy

Zilanthropy

 |  Feb 2, 2023

Participating in workplace volunteerism or volunteering one’s own time can make a huge difference in our community. Read more from Scott Hanson on Gen Z's involvement in philanthropy and how it helped him create a new term in this post.

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Redeeming The Unredeemable

Redeeming The Unredeemable

 |  Dec 6, 2022

While rebuilding a reputation is often essential to a company’s survival, it's not nearly as fun as shown in Apple TV Plus’ new movie, Spirited. Read more in this blog post from Scott Hanson.

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Is Your Authenticity Showing?

Is Your Authenticity Showing?

 |  Sep 20, 2022

Whether it be a business leader or a celebrity, individuals get the most out of a role when they invest time or money into an authentic project they are truly passionate about. Read more on why it's important to show you care in this post from Alison Bailin.

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Are Perceptions Overwhelming?

Are Perceptions Overwhelming?

 |  Mar 1, 2022

With labor disputes impacting spring training in Arizona, negative perceptions of this industry are growing. Read more on why it may take some time for fans to re-embrace their favorite teams and players with Scott Hanson.

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Social Giving – How Should Corporations Approach It?

Social Giving – How Should Corporations Approach It?

 |  Jan 11, 2022

Community relations efforts are an important part of PR efforts. Find out how corporations can approach social giving diligently with Scott Hanson and a PRGN affiliate in today's post.

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Associating Dogs With Products

Associating Dogs With Products

 |  May 13, 2021

Brands often associate themselves, either through community relations efforts or other less-subtle strategies and tactics, with causes connecting their company or brand culture to their customers’ values and interests. Is that why we are seeing so many pets, specifically dogs in advertisements?

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Should Your Business Have a ‘Do Good’ Community Relations Strategy?

Should Your Business Have a ‘Do Good’ Community Relations Strategy?

 |  Apr 14, 2021

Is community relations a part of your overall business strategy? It should be. A strategic community relations plan has the power to impact both your community and your business.

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How to step-up a community relations effort

How to step-up a community relations effort

 |  Oct 23, 2018

Community relations often plays a key role in an organization’s ability to connect with its audience.  It’s no different for law enforcement agencies who are always working to update their images and improve how they are perceived while helping keep us safe. The Phoenix Police Department has stepped up its game in reaching its audience […]

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