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What Are the 4Ps of Communication

What Are the 4Ps of Communication

 |  Jan 12, 2024

Abbie Fink is sharing the 4Ps of communication and how these can serve as valuable tools in your marketing mix in this blog post. Take a look!

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Is There a Right Way to Collaborate?

Is There a Right Way to Collaborate?

 |  Sep 7, 2023

Collaboration can make your team stronger and help open the discussion to new perspectives. Rayna Burgett outlines the six essential practices to creating a collaborative environment in this blog post. Read more!

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Do You Know Your Target Audience?

Do You Know Your Target Audience?

 |  Apr 20, 2023

Knowing your audience is key to communicating whether it’s in a business setting, a professional speaking forum or one-on-one communication. Scott Hanson connects this to a recent baseball umpiring experience in this blog post.

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How Can I Make the Media’s Lives Easier?

How Can I Make the Media’s Lives Easier?

 |  June 16, 2021

If you are looking to set yourself apart from the other PR pros and increase your chances of getting a story covered you must first interact with the media successfully. Find out how to get your media interactions right the first time with Alison Bailin.

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Communicating Your Reopening

Communicating Your Reopening

 |  Apr 16, 2021

As our lives slowly return to normalcy, many businesses are heading for a reopen. Creating and implementing a communication plan for a reopen will ensure effective messaging and put businesses on a successful path for the future.

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How Can You Communicate Sustainability?

How Can You Communicate Sustainability?

 |  Feb 26, 2021

February 26th marks National Skip the Straw Day, a day where environmental advocates encourage Americans to consider their usage of single use plastic and ask themselves what they can do to keep these plastics out of world’s landfills and oceans. Today is the perfect time to discuss sustainability and the best ways to communicate it […]

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Non-Verbal Communication Can Be Key

Non-Verbal Communication Can Be Key

 |  Dec 9, 2020

During the football season, Scott Hanson uses non-verbal signals to communicate with other game officials. Read how this compares to non-verbal communication in the public relations sphere.

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Can Your First Name Predict Your Career Choice?

Can Your First Name Predict Your Career Choice?

 |  Dec 3, 2020

Abbie has written about how your astrological sign can dictate your career. Can your name also have an effect in your line of work?

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Libras and Communicators

Libras and Communicators

 |  Oct 8, 2020

Does your zodiac sign correlate with the work you do? As a creative communicator, Abbie Fink credits this to her Libra sun. Learn more about Libras and communicators by clicking the link!

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What are the Barcelona Principles 3.0?

What are the Barcelona Principles 3.0?

 |  July 17, 2020

Every five years the Barcelona Principles have been updated to cater to the ever-changing industry. Click the link to learn about the updated guidelines to measure the efficacy of PR campaigns.

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Are we communicating differently?

Are we communicating differently?

 |  Apr 21, 2020

COVID-19 has shifted our typical ways of communicating with stakeholders. Learn more about what to consider when communicating during this time.

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Are You Listening?

Are You Listening?

 |  Dec 12, 2018

“Most people do not listen with the intent to understand, they listen with the intent to reply.” – Stephen R. Covey. Effective listening sounds elementary right? Turns out, it’s not. And it’s one of the biggest barriers in communication. The thing is, most of us don’t mean to be bad listeners. In fact, the opposite […]

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