May 12, 2017

What’s Your Story?

One of the first sessions at the PRSA Counselors Academy conference this year was a storybranding survey identifying your leadership strengths and weaknesses...so, what's yours? [Click below for more]
July 12, 2013

Inspiring Ideas to Increase Blog Traffic

Gini and I have been friends for quite some time – we were introduced through our friend Ben Wheatley at a Counselors Academy conference several years […]
May 24, 2012

Generalists vs. Specialists – heck if I know

We’ve been doing this a long time – more than 30 years.  We’ve always said we’re a generalist firm – we work across a variety of […]
May 17, 2012

Book Review – Marketing in the Round #mitr

Admittedly I read the book because my pal Gini Dietrich is one of the writers.  And to support her and her writing partner Geoff Livingston, I […]
February 22, 2012

“What is…” Wednesday – What is PR Coaching? Alan Cohen’s Take

Ever had to have “the talk?” No, I do not mean the talk that awkwardly occurs between parents and pre-teen children! I mean the talk with […]
February 16, 2012

Lin and Flynn – How Deep is Your Bench?

  New York Knicks’ guard Jeremy Lin sits on the bench in obscurity until an injury to another player gives him an opportunity.  He promptly leads […]
February 15, 2012

“What is…” Wednesday – What is Public Relations? A Reporter-Turned-PR Pro’s Take

When I am asked to speak to college-aged Journalism and Public Relations’ students, I always start the same way… Please raise your hands if you plan […]