Happy Leap Day! Learn more on the elusive day and why it marks the perfect time to introduce communications efforts to your business with Justin Liggin in this post.
20 years after her first PR internship, Alison Bailin is discussing the significance of the editorial calendar and how its importance has evolved for PR professionals. Find out more in this blog post!
Even the big boys like the MLB and the NFL have to take into account what else is going on when they hold their games. Read more on the importance of checking the calendar in this post from Scott Hanson.
When committing to inclusivity, being mindful of scheduling your event on a religious holiday is one step you can take to demonstrate your dedication. Read more from Abbie Fink.