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What is User-Generated Content?

What is User-Generated Content?

 |  Jan 4, 2024

Brands are connecting with loyal customers and building trust with the help of user-generated content, (UGC), on social media. Learn more about UGC and how brands can leverage this strategy effectively in this post from Justin Liggin.

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We Expect the Brands We Support to Support the Issues We Care About

We Expect the Brands We Support to Support the Issues We Care About

 |  Nov 17, 2022

A new study has found that only 18% of brands are very likely to speak out on any social issues. Abbie Fink discusses what consumers expect from brands and shares why communicators should be paying attention to the brands we represent in this blog post. Read more!

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What Do Consumers Expect From Brands Online?

What Do Consumers Expect From Brands Online?

 |  Jan 14, 2022

Is your online brand behavior appealing to consumers? Find out what your followers expect from your brand online in today's post from Justin Liggin.

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How Can Brands Build Trust for the New Normal?

How Can Brands Build Trust for the New Normal?

 |  May 14, 2021

With COVID-19 restrictions beginning to ease and vaccines becoming widely received, consumers are becoming increasingly comfortable resuming old habits and returning to a more public life. For brands and organizations, this creates an opportunity to build trust and reset previous views of your brand or organization. Read more from Autumn Jarrett.

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Now is the time to be authentic

Now is the time to be authentic

 |  June 4, 2020

Brands and businesses have been taking to social media to address recent events. In all statements, one element is crucial: authenticity. Follow the link to read more.

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What are the Pitfalls that Businesses Face When Engaging in Social Media?

What are the Pitfalls that Businesses Face When Engaging in Social Media?

 |  Aug 9, 2018

Today's blog post highlights a few pitfalls businesses and brands face when engaging in a social media strategy.

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Brands and Politics

Brands and Politics

 |  June 7, 2018

The line between brands and political issues is not only getting blurrier in the United States, but in other countries, too.

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Should a brand take a stand on sensitive topics?

Should a brand take a stand on sensitive topics?

 |  Jan 18, 2018

A study from Sprout Social found that consumers think it is important for brands to use their influence to help shape social and political discussions. [Click below for more]

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