December 17, 2015

May the PR Force Be With You

“A long time ago in a galaxy far, far away…” or perhaps tomorrow…. The new Star Wars movie is opening (as if you didn’t know) and […]
July 23, 2015

Brands Need to Focus on Respect

Like most people, every election season I pay close attention to the candidates. I listen to what they say, find out what they have said in […]
June 2, 2015


I’ve been wanting to write a post on rebranding and just hadn’t been inspired to get the ball going on the post. It took the latest […]
July 16, 2013

How Brands Become Icons- A Lesson from our Furry Friends

Using cats as a way to brand a product? No way. These were my thoughts before reading PR Daily’s “Herding cats? Tough. Branding with them? Let’s […]
June 5, 2013

“Honey, can you pick me up some Tampax?” – and Other Brand Success Stories

As a PR person, I am constantly being asked how to best measure the success of a brand. Certainly, there are several measures to determine such […]
November 20, 2012

Taking the Person out of Personalities

Happy National Name Your PC Day! (We at HMA love our obscure observational days and always make sure to mark our calendars for events like Newspaper […]
November 16, 2012

What Social Media is Not

Social media is a lot of things, but there are a lot of things it is not. It’s not advertising. It’s a place to share your […]
September 30, 2011

How to Lose Fans and Alienate Customers – Take a Queue from Netflix

If Netflix has done anything right in the past few months, it is how to turn a seemingly trust- worthy brand into public corporate enemy number […]
September 8, 2011

Summer of Stories: The Good, the Bad and the Ugly – Show Me the Money

Labor Day has come and gone, and for many, it is the symbolic end to summer. School is back in session, white pants are put in […]