February 9, 2016

#BookClub – Manipurated

The foreword to this book was written by Jay Baer. In it he quotes Nielsen research that claims that 91 percent of Americans trust recommendations from […]
December 4, 2015

#BookClub What is a Brand?

How often do we ask ourselves this question as brand professionals? If you think about it, probably not enough.  As public relations professionals, it is our […]
November 3, 2015

#BookClub – A Girlfriend’s Guide to Social Media

It is so much fun to see a friend’s name appear as the author of a book. Congratulations to LaTricia Harper Woods and her writing partner, […]
September 29, 2015

#BookClub – Trust Me, PR is Dead

How could I not read a book with that title?  After all, if PR is dead, I’m going to have to start thinking about a new […]
July 7, 2015

The Growth Mindset on the Job

Last week, HMATime introduced the concept of the “fixed mindset,” based on my recent HMA Book Club selection, “Mindset: The New Psychology of Success.” If you […]
June 24, 2015

#BookClub – The Fixed Mindset on the Job

I have to be the one to do it. I have to do it perfectly. I have to do it fast. I have to make it […]
April 28, 2015

#BookClub – Wild

“That my complicated life could be made so simple was astounding.” ― Cheryl Strayed I recently finished the book Wild and at the time I didn’t […]
July 30, 2013

Youtility – Be Helpful and Not “Hypeful”

I chose to read Youtility by Jay Baer for our monthly book club report for the HMA blog. I was intrigued by the title and by […]
January 15, 2013

Book Club – The Advantage

Welcome to the first post of the year in the ongoing HMA Book Club series.  We haven’t had an entry in a while – lots of […]
July 10, 2012

A Tip for Tuesday – The 11 Laws of Likability

You know you work in public relations when you pick up a book called The 11 Laws of Likability (ugh, hate that spelling) and assume it’s […]