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Public Relations is about Real RelationSHIPS

Public Relations is about Real RelationSHIPS

 |  June 21, 2019

In public relations, success is based just as much on your ability to develop real relationships as it is on your professional skills. Alison shares ways to help develop real bonds in the workplace.

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What is Media Training?

What is Media Training?

 |  June 13, 2019

Join us as we delve into another “tool” in the PR toolbox – media training. Is your business in need? We're happy to share our expertise... learn more.

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Tips on pitching the media, part two

Tips on pitching the media, part two

 |  June 4, 2019

After sharing tips she learned as both a PR pro and member of the media, Alison is back sharing more tips she has picked up on how to pitch the media.

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Tips on pitching the media

Tips on pitching the media

 |  May 30, 2019

In addition to working in public relations, Alison writes for about two dozen media outlets across Arizona. Here are pitching tips she has for PR pros, directly from a member of the media.

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HAPPY BIRTHDAY ALISON!

HAPPY BIRTHDAY ALISON!

 |  Sep 26, 2018

Surprise!! While you’re off exploring ice glaciers and deepening your love of whales, we wanted to come together to wish you a very happy birthday! I hope you are having a fabulous time in Alaska, Alison! Thank you for being one of my many great mentors here at HMA. Happy Birthday! – Grace Nobody at […]

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Frequently Asked Questions about Public Relations

Frequently Asked Questions about Public Relations

 |  Feb 22, 2018

Last week, Alison had the privilege of speaking in her friend and long-time local journalist Christia Gibbons’ class at ASU’s Cronkite School. The students were split down the middle as to whether they were looking to go into careers in journalism or public relations.

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Why Should You Hire a Public Relations Agency

Why Should You Hire a Public Relations Agency

 |  Feb 7, 2018

We've hit on the "what is" when discussing public relations but we haven't written much on the reasons "why" a business should hire a PR agency until today. [Click below for more]

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Volunteering – No Pain, No Gain

Volunteering – No Pain, No Gain

 |  Jan 19, 2018

Volunteering and giving back to my community are very important to me. I think that we should all take the time to give our “treasure, time and talents” to those that we feel need it most. I love that the leadership at HMA Public Relations also supports this for all employees. Abbie actually wrote a […]

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Got Skills?

Got Skills?

 |  Dec 6, 2017

The results of the Statista survey that has determined the must-have skills for us PR pros are in... and the results will surprise you! [Click below for more]

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Cultivating Creativity

Cultivating Creativity

 |  Nov 14, 2017

Ragan’s PR Daily recently published a post on four methods to jolt communications creativity. Available here, it details how lateral thinking, perspective shift, concept porting (taking great ideas from one area of expertise and translating it effectively into another) and intentional conflict can help get the creative juices flowing. The post inspired me to offer […]

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Back to the Future?

Back to the Future?

 |  Oct 31, 2017

As Star Trek sometimes did, The Orville delights in making thinly veiled social commentary via its plotlines. Last week’s episode hit especially home for me – and should for anyone working in digital communications, or perhaps even politics.

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Public Relations is not Advertising…or Marketing

Public Relations is not Advertising…or Marketing

 |  Oct 27, 2017

Rarely a day goes by without someone mistaking my job in strategic communications and public relations with advertising and/or marketing. I’ve used about a dozen metaphors and stories over the years to explain the difference, but recently came across my new favorite!

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