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Public Relations is about Real RelationSHIPS
In public relations, success is based just as much on your ability to develop real relationships as it is on your professional skills. Alison shares ways to help develop real bonds in the workplace.
READ MOREWhat is Media Training?
Join us as we delve into another “tool” in the PR toolbox – media training. Is your business in need? We're happy to share our expertise... learn more.
READ MORETips on pitching the media, part two
After sharing tips she learned as both a PR pro and member of the media, Alison is back sharing more tips she has picked up on how to pitch the media.
READ MORETips on pitching the media
In addition to working in public relations, Alison writes for about two dozen media outlets across Arizona. Here are pitching tips she has for PR pros, directly from a member of the media.
READ MOREHAPPY BIRTHDAY ALISON!
Surprise!! While you’re off exploring ice glaciers and deepening your love of whales, we wanted to come together to wish you a very happy birthday! I hope you are having a fabulous time in Alaska, Alison! Thank you for being one of my many great mentors here at HMA. Happy Birthday! – Grace Nobody at […]
READ MOREFrequently Asked Questions about Public Relations
Last week, Alison had the privilege of speaking in her friend and long-time local journalist Christia Gibbons’ class at ASU’s Cronkite School. The students were split down the middle as to whether they were looking to go into careers in journalism or public relations.
READ MOREWhy Should You Hire a Public Relations Agency
We've hit on the "what is" when discussing public relations but we haven't written much on the reasons "why" a business should hire a PR agency until today. [Click below for more]
READ MOREVolunteering – No Pain, No Gain
Volunteering and giving back to my community are very important to me. I think that we should all take the time to give our “treasure, time and talents” to those that we feel need it most. I love that the leadership at HMA Public Relations also supports this for all employees. Abbie actually wrote a […]
READ MOREGot Skills?
The results of the Statista survey that has determined the must-have skills for us PR pros are in... and the results will surprise you! [Click below for more]
READ MORECultivating Creativity
Ragan’s PR Daily recently published a post on four methods to jolt communications creativity. Available here, it details how lateral thinking, perspective shift, concept porting (taking great ideas from one area of expertise and translating it effectively into another) and intentional conflict can help get the creative juices flowing. The post inspired me to offer […]
READ MOREBack to the Future?
As Star Trek sometimes did, The Orville delights in making thinly veiled social commentary via its plotlines. Last week’s episode hit especially home for me – and should for anyone working in digital communications, or perhaps even politics.
READ MOREPublic Relations is not Advertising…or Marketing
Rarely a day goes by without someone mistaking my job in strategic communications and public relations with advertising and/or marketing. I’ve used about a dozen metaphors and stories over the years to explain the difference, but recently came across my new favorite!
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