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How Can PR and Advertising Work Together?

How Can PR and Advertising Work Together?

 |  Aug 15, 2023

While advertising and public relations are very different, these two can work together to help build your brand and communicate with target audiences. Learn more in this post from Rayna Burgett.

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Is the Investment in Niche Advertising Worth It?

Is the Investment in Niche Advertising Worth It?

 |  May 26, 2023

In today’s world where everything is scrutinized and so much content is custom, it makes perfect sense for ads to do the same thing. Learn about the effectiveness of niche advertising in today's blog post from Alison Bailin.

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How is PR Different from Advertising?

How is PR Different from Advertising?

 |  Mar 9, 2023

While both PR and advertising help build brands and communicate with target audiences, there are a few key differences between the two. Find out more as Rayna Burgett shares them in this blog post. Check it out!

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Emotion: The Super Weapon of Advertising

Emotion: The Super Weapon of Advertising

 |  Feb 23, 2023

The effectiveness of emotional advertising is quite powerful and can make it easier and more comfortable for your audience to connect with your brand on a personal level. Read more on the power of emotional advertising in this post from Rayna Burgett.

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What is Public Relations?

What is Public Relations?

 |  Nov 18, 2021

As PR professionals, our job is often confused for advertising. Read an explanation on the difference between the two in today's #ThrowbackThursday post from Abbie Fink.

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A Sponsorship of Super Bowl Proportions

A Sponsorship of Super Bowl Proportions

 |  Feb 3, 2021

Sponsorships and using celebrity endorsers can often be an iffy proposition. But when it’s right – it can really be right. Using a “fake” person can take the chance of any embarrassing missteps out of the conversation. The fictitious name “Jake from State Farm” has been engrained in our brains since 2011 when “Jake” first […]

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The reason advertisers are holding Facebook accountable

The reason advertisers are holding Facebook accountable

 |  Aug 12, 2020

During July, more than 1,000 brands including Coca-Cola, Walgreens and Disney decided to halt advertising on Facebook to #StopHateForProfit. Click to read more about the impact this has on advertising.

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Pump Up The Volume

Pump Up The Volume

 |  July 5, 2018

Have you noticed that you can watch and hear the latest news, weather and other information at the gas pump? This is known as targeted messaging.

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Public Relations is not Advertising…or Marketing

Public Relations is not Advertising…or Marketing

 |  Oct 27, 2017

Rarely a day goes by without someone mistaking my job in strategic communications and public relations with advertising and/or marketing. I’ve used about a dozen metaphors and stories over the years to explain the difference, but recently came across my new favorite!

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