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#MediaMonday – Colleen Sparks

#MediaMonday – Colleen Sparks

 |  Oct 14, 2019

Today’s #MediaMonday comes to us from Colleen Sparks, editor of North Central News. Check out the post to get to know more about her.

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Does anyone use the phone as a phone anymore?

Does anyone use the phone as a phone anymore?

 |  Sep 13, 2019

Are phone calls becoming obsolete? Abbie sure hopes not. As a communications pro, she believes everyone should pick up the phone and have a conversation every once in a while.

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Millennials, Gen Z’ers Have Love/Hate Relationship with Social Media

Millennials, Gen Z’ers Have Love/Hate Relationship with Social Media

 |  May 29, 2019

Millennials and Generation Z are expressing uneasiness and pessimism -- about their careers, their lives and the world around them, according to Deloitte’s eighth annual Millennial Survey. Explore their relationship with branding and social media.

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Why I Still Invest in Professional Development

Why I Still Invest in Professional Development

 |  May 1, 2018

Even though Abbie will soon be celebrating 25 years at HMA Public Relations and 31 years in the industry, she still invests in her professional development.

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Why Should You Hire a Public Relations Agency

Why Should You Hire a Public Relations Agency

 |  Feb 7, 2018

We've hit on the "what is" when discussing public relations but we haven't written much on the reasons "why" a business should hire a PR agency until today. [Click below for more]

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Create a Customer-Focused Culture

Create a Customer-Focused Culture

 |  Dec 5, 2017

All businesses today spend time discussing office culture and the way they should treat customers/clients. Lisa Ford shared some valuable insights on this topic at the last Accelerent breakfast. [Click below for more]

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Communications in a Crisis

Communications in a Crisis

 |  Nov 29, 2017

Our very own Abbie Fink gives her crisis communications advice regarding the sexual assault claims against Scottsdale-based Massage Envy. [Click below for more]

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#GivingTuesday

#GivingTuesday

 |  Nov 28, 2017

Today is #GivingTuesday, a 24-hour event that kicks off the charitable season. Take a look at the Arizona nonprofits participating and join the movement! [Click below for more]

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In an Internet Minute

In an Internet Minute

 |  Nov 16, 2017

There are thousands of things that take place during an internet minute. What exactly? Abbie shares an infographic that breaks it down for you. [Click below for more]

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Cronkite Award – Recognizing Excellence in Journalism

Cronkite Award – Recognizing Excellence in Journalism

 |  Nov 7, 2017

Laurie Munn, from marketing & member communications at Mercy Care Plan and our guest blogger. writes about her experience at the Cronkite School of Journalism's awards luncheon. [Click below for more]

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Those Customer Service Skills Really Do Come in Handy

Those Customer Service Skills Really Do Come in Handy

 |  Oct 26, 2017

Like many of you, my first job when I turned 16 was working retail. I learned a lot of valuable lessons during my customer service days.

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What is Community?

What is Community?

 |  Oct 3, 2017

When it comes to community, what exactly is it and why do we all want to be a part of one? All this and more in today's blog post. [Click below for more]

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