We subscribe to a multitude of trade publications that relate to our various clients’ industries so we are on a number of lists that supposedly make us experts. It relates to my claim of “knowing a little about a lot.”
I was called recently and asked if I’d answer some questions about heating units. And – they were going to pay $40 for my answers! Although we’ve had clients in the HVAC and plumbing industries for decades, I told the caller I didn’t think I was qualified, but I’d give it a shot.
Question 1: “Do you work for a heating manufacturer, a heating supply firm, a mechanical contractor, a heating service provider or another type of company?”
Answer 1: “Another type of company.”
Caller: “You were right, but thanks for taking my call.”
There is also the fateful question for surveys taken at home: “Do you or anyone in your household work for an advertising agency?”
Not technically…..but close enough to get disqualified.
At least I don’t get kicked out by Survey Monkey.